A site can look polished and still make visitors work too hard. We review the path from first impression to enquiry, alongside practical technical and content considerations.
This two-page illustrated example shows the style of findings and prioritised recommendations a business might receive. The scores, issues and example brand are hypothetical, not findings from a real audited site.
PORTFOLIO CONCEPTS • NOT CLAIMED CLIENT RESULTS
Example audit report • executive overviewHypothetical performance, search, accessibility and conversion scores • illustrative onlyExample audit report • priority roadmapSample recommendations ordered by urgency • illustrative only
YOUR WORK, NOT STOCK PROMISES.
The portfolio examples above are marked as illustrative. Tell us what files, brief or goals you have, and we'll prepare an individual quote.
Audit, then action. Our team can review page design, SEO basics, mobile usability, load performance, user journeys and ad-to-landing-page consistency. If you need a redesign or a coded fix, website concepts and full HTML builds are also available.
WHAT THIS CAN INVOLVE
Practical support. Not just a proposal.
The exact scope depends on your needs. These are the areas we can discuss.
01 / FOCUS AREA
Understand the journey
Review the pages visitors use to decide whether to contact or buy from you.
02 / FOCUS AREA
Spot high-impact friction
Look for unclear information, confusing navigation, slow pages and weak calls to action.
03 / FOCUS AREA
Check search fundamentals
Consider page titles, headings, indexability, internal links and useful content.
04 / FOCUS AREA
Prioritise the fixes
Separate quick wins from larger tasks so you know where to start.
WHO IT IS FOR
Sound familiar?
Whether this is your first campaign or your next iteration, the brief starts with your situation.
Sites receiving traffic but few enquiries
Businesses preparing to increase ad spend
Teams planning a website refresh
Owners who want an outside perspective
QUESTIONS, ANSWERED
Before you hit send.
What to expect when you enquire about website audit service.
Is this a technical SEO audit or a conversion audit?
Both can be considered, with the depth and emphasis agreed before starting. The goal is practical prioritised findings.
Will you make the changes for me?
An audit can be scoped separately from implementation. Email us about the website and what support you need.
Do I need to give you website access?
An initial public-facing review may not need access. Deeper technical or performance diagnosis can require suitable read-only information.
How do I know what to fix first?
Recommendations are prioritised by likely impact, effort and confidence rather than treating every issue as equally urgent.
