Beyond ROAS.
Know your margin.
A fast, transparent scenario planner for ecommerce and performance campaigns, with no sign-in or spreadsheet.
Advertising Profit and Break-even ROAS Planner
Estimate campaign profit, ROAS, contribution and the sales needed to cover advertising and management costs.
Variable costs include product cost, fulfilment, commissions and fees that grow with revenue. Enter costs as a percentage of campaign-attributed revenue, not total business sales. All money fields use US dollars for illustration.
Model: profit = revenue × (1 − variable cost %) − advertising spend − management fee − other fixed costs. Break-even ROAS assumes the same variable-cost rate and non-zero ad spend. Attribution and profit in a live business can differ.
Advertising Profit and Break-even ROAS Planner: what to know
ROAS divides attributed revenue by advertising spend, but does not account for cost of goods, fees, returns or overheads. A campaign can have positive ROAS and still lose money. This calculator adds simplified cost inputs to help you ask better commercial questions.
Use consistent attribution windows and exclude double-counted orders. Compare this planner with the free ROAS calculator.
Does this tool send my inputs to a server?
No. Tool calculations and editing run locally in your browser, without an account or an application backend. The separate Google Analytics script may load as disclosed in our privacy policy.
Are results a substitute for a platform or professional review?
No. This is a scenario model, not a full financial statement or a prediction. Accounting treatment, tax, returns and attribution may require professional review.
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