Plan for customers, not just clicks.
Estimate qualified leads, sales and cost per customer from editable funnel assumptions, with clear distinction between estimates and observed results.
Qualified Lead & Acquisition Cost Calculator
Free qualified-lead funnel calculator estimates potential sales, customer acquisition cost and contribution after advertising based on your assumptions.
Numbers are projections from your inputs, not forecasts or guaranteed results.
Your illustrative funnel
Qualified Lead & Acquisition Cost Calculator: what to know
Campaign reports often highlight raw lead volume or cost per lead. Real commercial value depends on the proportion that qualifies and converts into customers. This scenario calculator makes that connection explicit.
All outputs are estimates using supplied rates, with fractional expected customer counts allowed. Do not confuse expected customers with whole confirmed orders. Contribution per customer should already exclude variable service or product delivery costs but exclude ad spend.
Does this send my inputs to a server?
No. The tool processes your inputs locally in this browser session. As with other DigiPublishing pages, the separate unmodified Google Analytics tag may load; please review our privacy policy.
Does this validate live advertising or social platforms?
No. Results are local calculations, creative planning or file inspections. Always verify real campaigns, landing pages, policies and platform displays before publication.
Related: Qualified leads guide ↗ · ROAS calculator ↗