Better experiments start on paper.
Build a documented list of creative hypotheses, changed elements and success metrics; then export a clean CSV for your campaign workflow.
Advertising Creative A/B Test Planner
Plan advertising A/B creative tests with hypotheses, control, variant, metric, timing and owner. Export a local CSV without signup or backend.
Create a named test with one main creative variable and a specific metric.
Experiment plan
Advertising Creative A/B Test Planner: what to know
A test is easiest to interpret when the control, variant and intended metric are written down before results arrive. This tool stores the plan only in page memory and does not automatically launch advertising campaigns.
It does not run statistical inference, determine sample sizes or claim that a chosen variant wins. Allow enough observation time and account for attribution lag, changing budgets and other confounding factors.
Does this send my inputs to a server?
No. The tool processes your inputs locally in this browser session. As with other DigiPublishing pages, the separate unmodified Google Analytics tag may load; please review our privacy policy.
Does this validate live advertising or social platforms?
No. Results are local calculations, creative planning or file inspections. Always verify real campaigns, landing pages, policies and platform displays before publication.
Related: Social to YouTube creative guide ↗ · Meta creative testing guide ↗